Bruno Forcione, Head of Footwear Innovation, Asia Sourcing for New Balance, has always been passionate about performance products and athletic goods which help bring athletes to the next levels by delivering best-in-class, image-enhancing, performance footwear & technology platforms derived from a deep understanding of athletes and developing solutions by responding to unmet, and sometimes unconventional consumer needs.

He’s a mechanical engineer with a keen product eye with over 25 years of experience in a wide variety of senior managerial positions in brand-facing operations and vendor-facing sourcing in the areas of Athletic Footwear & Sporting Goods product innovation, development, materials, engineering, commercialization and sourcing. Bruno enjoys leading multiple teams on end-to-end, multi-skilled approaches and solutions in a high-performance work-team environment on from R&D, prototyping, engineering, testing, costing, machine/process/material-developments, industrialization, QA, procurement & production.

He is currently based in Hong Kong, following prior postings in Canada, USA, Taiwan, South Korea & China with Coach, adidas-Group, Rollerblade/Nordica, Bauer-Nike & CCM-Reebok brands.